How can creators like us, who are new to building online businesses, who have high-value skillsets, how do we scale our monthly recurring revenue (MRR) to get us the freedom we desire? That is the question, and this newsletter will give you the answers. Be sure to subscribe if these are the type of answers you seek.
My name is Boysie Gordon, and welcome to Boysie Talks Business.
Welcome to episode 27!
In the last episode, I talked about something I have spent 80% of my career doing…. Customer Acquisition.
Specifically, customer acquisition through online social influence,
I went through the various systems one should set up before monetization.
Today, as promised, I will discuss how a newsletter can win you business…
Let’s dig in!
Why a Newsletter?
A newsletter is a super efficient addition to any sales cycle!
Why?
Because it prevents churn…
See, what most people fail to realize is that…
At any given time, only 2% of your audience are ready to buy from you…
So, what normally happens when you pitch someone who isn’t ready to buy?
Into the abyss, they go! Never to be communicated with again!
That is a waste of time and would require 50+ perfect pitches before a close…
A newsletter changes things…
It is a piggy bank of prospects that may not be ready to buy and close to buying.
Not only that but if they would buy, it’s likely they would buy from you first!
This fact increases conversions immensely, and it’s a great lead-nurturing tool!
So why don’t most people have a newsletter?
If I had to take a crack at guessing…
I’d say it’s because they feel like they are time-consuming or overly complicated.
However, those are just misconceptions, a newsletter can be simple if you want.
Da Rules
I’ll share with you my rules for a good company newsletter.
Must be enjoyable (self-explanatory)
Must have a CTA (must ask for something)
Must be consistent (daily, weekly, monthly, etc.)
Must have a niche (talk about one category in specific)
Must provide value (entertainment, education, or inspiration)
These are my 5 rules for a newsletter…
Notice I said nothing about the length of the newsletter (spoiler: doesn’t matter)!
Making a Newsletter
Don’t worry, I’ll keep it simple so you don’t have to feel overwhelmed.
The first thing you want to do is decide the topic of your newsletter.
It should be relevant to your business or offer in some capacity.
The next thing is to decide on the frequency of publishing.
It should be comfortable for you, not a chore.
Also, factor in your level of comfort with the topic discussed.
Now that the hard part is out of the way…
Identify the biggest problems people in your niche face.
Then, identify how they are currently solving those problems.
Now, dedicate each episode to a discussion on one of those problems.
Give your audience’s perspective
Share your past perspective
Share a better solution
This is more than enough to provide value to your audience and nurture leads!
If you are new to writing, keep it short and insightful until you feel confident.
Boom!
Now you have a core concept for your newsletter…
Check out episode 2 of BTB for more details on starting a newsletter!
P.S.
If you're ready to scale your business, then I only have 2 spots left for April.
That's where we set up your newsletter/funnel and get you prospect meetings!
It's not a "course" - we work directly together to build everything up.
2 spots left, and I close in 5 days.
Reply with "scale" for details.
EP. 27 If You Want to Win Business You Need a Newsletter